Leads are important for all businesses.
Whether you find them online or find them through your website, you wouldn’t want to miss a lead.
However, we all learn from our mistakes, and website design is a critical area where many of us are more prone to care too much or too less. In both cases, mistakes may happen, causing us to lose leads.
The purpose of this blog post is to help you identify and rectify those mistakes so that you can make the most out of your business’ lead generation campaigns.
1. Your Important Pages are Hard to Navigate
Have you ever visited a website where you were looking for specific details or an important page but couldn’t find it?
Yes, many of us might have come across such websites, and many of us may know how annoying it is to deal with them.
Now, let us reverse engineer the scenario.
One of your business prospects visits your website looking for your business’s intricacies, figuring out how it works and how it may add value to their lives/businesses. And, they can’t find the page they are looking for.
The chances of them connecting with one of your competitors are high in this case.
So, make sure that you aren’t making this mistake. It’s best to layout enough details about your business on its ‘About Us’ page and include a page menu on all important pages.
2. No or Poorly Designed Landing Page
No matter how brilliant your website’s design is, it will cease to generate leads for your business if it lacks a finely tuned landing page.
For a better understanding, let us take a look at the definition of a landing page:
“A landing page is a standalone page designed and built for a specific marketing campaign.’
Whether you create a landing page for lead generation or for brand awareness, you would want your visitors to take some action.
This can’t be possible with a poor page design.
So, what can we do? Well, here are a few landing page design tips that can help you get started.
- Have an engaging and compelling headline — after all, the purpose of your landing page is to compel your prospects.
- Use the right images. You can also refer to this case study where a Deutsch house selling firm boosted their conversion rate by 89%, just by replacing an image.
- Include reviews and testimonials. Nearly 92% of consumers refer to reviews and testimonials before buying a service/product online.
- Remove unnecessary menu or exit options from the landing page. They can be distracting and may lead your prospects to other pages.
- Leave some white space. That makes content consumption easier for the visitors.
- Use light and bright colors.
If you are a complete novice with landing pages, you can hire our professional website designer services.
3. Your Website isn’t Mobile Friendly
With nearly 53% of the overall website traffic coming from mobile devices, we certainly can’t risk being careless about mobile friendliness.
If you want your business to reach every possible prospective customer, make sure your website is mobile-friendly.
This will simply double your chances of being noticed and appreciated.
Also, keep your website responsive and dynamic. Remember, first, you serve your online customers with user experience, and then only they consider buying your products and services.
Apart from that, mobile-friendliness is also a major ranking factor when it comes to SEO. Most SEO professionals in Frederick would prioritize this for improving their website SEO.
4. Your Website Takes Forever to Load
Over half your prospective customers may leave your website if it takes four seconds to load.
That number is a heavy chunk of your prospects and that loading time is really competitive. But, what’s the best that we can do?
Take a website speed test, identify the loading speed shortcomings and fix them for the desired results.
To start with, visit Google Pagespeed Insights or GTMetrix, paste your website URL in the engine, and hit enter.
The tool will take you to the results page, where you will find intricate details about your website’s speed issues.
Once you have the result details, you can connect with your website developer to help resolve these problems one by one.
As you start resolving these issues, you will notice a gradual increase in the website speed, and the loading time will start coming down.
5. Too Much Text on the Landing Page
Yes, we all want to convey our brand’s message to our customers; loud and clear.
However, it’s crucial to differentiate between a blog post and a landing page. Your visitors may not be expecting huge blocks of text on your landing pages. It’d be best if you keep your messages short, crisp, clear, and compelling.
For a better understanding, here are a few tips that you can keep in mind:
- Avoid adding paragraphs longer than three sentences.
- Keep sentences short (under 15-20 words).
- Include bulleted lists.
- Add relevant pictures, infographics, or videos.
- Make use of subheadings.
- Properly structure your landing page content.
6. Wasting the Above the Fold Area
The area above the fold on any webpage (or newspaper) is what any reader sees first.
Certainly, the information mentioned in this part of your web pages will be noticed first by your prospects. This will help you cast the desired impression on your audience.
In most cases, it’d be best to share the USPs of your product or service in this part of the page.
Moving further, if your page has more content below the fold, make sure to include a downward arrow on the left or right bottom corner, so users know when to scroll down.
Wrapping up
Website design is one of the crucial factors that largely determine your business’ online presence and growth. While the right design can help you boost your business revenue, a poor design can cast a dent in your lead generation funnel.
In this article, we discussed six common website design mistakes that may be costing you leads.
Hopefully, this was helpful.
